Finding the Focus of Your Jump Center
How do you picture your center? What will you do different? What will be the focus? If you have not done so, write out the focus of your center. Will it be for a certain age group only, or appeal to a broad range? Will birthday parties be the main draw or open play? Will you have one jump area or several? Will you serve food? Will you have arcade games? How do you picture the party area? What days/hours will you be open? Who will your center appeal to?
In case of outdoor inflatable rental companies, what is your target area, will you accommodate corporate events? What can you do different to make you stand out? Determining your focus will reflect on the equipment you purchase – generic or themed. Some equipment can also be used dry or wet – for hot summers.
The key to any business is finding the niche for your region. Some services sell better than others in different regions. What does this mean? Well if your center is in a largely populated area, open jump may make more money than parties. You will need to adapt your services once you open, if you discover customers needs are not being met.
Put all your thoughts in writing. Put thought into what you have learned about your region and how families in your region behave. All of this provides the focus that will help you write a strong business plan.
You can also read about the focus on 5 key services that made one indoor center profitable.